
LYDIA JONES creative content & brand designer
LOGO DESIGN
what's in a name?
Well, just about everything! This is where your journey starts, telling the world who you are and what you do. Logos can be a tricky thing to master. What typeface? What colour? Is a icon needed or will text do? Do I need different versions for different functions or will one cover everything?
Don’t worry, I can help you get these questions answered. Whether we’re starting with a doodle on the back of a napkin or simply bringing life to the ideas in your mind, we will work together to get your logo looking the way you want, saying what you want it to say and, most importantly, working effectively in every way you need it to.
CASE STUDY: BEETLE'S BAKERY
Beetle’s Bakery is a one-woman bespoke wedding cake and celebration cake service run by pastry chef Bella Tubbs.
I wanted the logo to showcase the brand fun and creative side, without the literal use of a beetle. Adding the antennae to the B was an effective way to do this, and also gave Bella an icon she could use on social media and stickers.


